Genre and convention research

View more documents from jennewcombe1.

9 Frame Anaylsis.

9 Frame Anaylsis. on Prezi

Mind Map - R'n'B research.

I used wordle to gather my thoughts of the R'nB genre. Ideas of the typical mise en scene, males and females roles, and the usual locations.

Adverts Analysis.

Magazine Adverts.

Typical features of an magazine advert would be an image possibly relating to the artist or whatever they are advertising, followed by the title in big text font then smaller text in different colours, sizes, and layouts with additional information. The purpose is to help promote what they are advertising.
I would categorize the adverts in front of me as being from different genres such as Jay Z being an R’n’B, Jamie T, Stereophonics, and the Fratellis – indie. The Beatles and Led Zepplin are from a much older genre background.




I have chose to deconstruct Jay-Z’s advert as part of my research for my music video I am analysing R’n’B. The advert is very clear and noticeable to the audience. As you can see the title of the artist is in big, bold and black font which will catch the readers eye, followed by the title of the album directly underneath the artist in normal font, and a smaller size font saying the date and other key information. I can tell that the potentional target audience is for an R’n’B genre in particular due to the images of different music objects used, and Jay-Z being a important artist to the R’n’B genre with his name being big, bold and at the very top of the advert. Jay-Z: Bluebrint 3 is the 11th studio album by rapper Jay-Z which was released 14th September 2009 in the UK. The advert is again an image of the album cover with details telling the audience the release dates of the album and also other crucial information such as the artists website.

The imagery used for the album cover is a pile of instruments which have been stuck together, such as trumpets, keyboards and guitars, which in some eyes could be an example of abstract modern art. It can also suggest to the audience that this artist is very versatile in the music they create. There are 3 red lines overlapping this image, which could be imagery to associate with loyalty or blood, and there are 3 because it is the 3rd blueprint album, meaning there would be previous Blueprint albums released. At the bottom of the advert, the name of the production company is given to advertise also. The two albums I have chosen are similar through imagery as they both are very artistic and imaginary, and would not be seen in the street for example. For Blueprint 3, I wouldn’t really categorise it as a stereotypical rap album cover, which is the genre it is, for example Lil Wayne's album is a picture of Lil Wayne in his vest top with baggy jeans and wearing his bling,and a gun which shows his association with guns and gang violence. The font used for the advert is very professional and easy to read, also it is easy to identify who the artist is and what the album is called.

Music Video Analysis.

Beyonce - ' If I were a boy' music video contains approximately 96 shots. There is many close up of shots of 'the meat' - Beyonce these shots show alot of facial emotion and expression especially the image (second row, image two) with a tear falling down her face. Medium shots, two shots, establishing shots and cross cutting is used in this video. The images and lyrics relate to eachother, Beyonce is telling the story through her lyrics, whilst the images represent the movement and what is happening. The song is about a girl who got cheated on or played,
and shes confessing what she thinks is the perfect boy,
and that if she was one, those would be the things she would do and the things she would not. Beyonce at the beginning of the video is shown in her boyfriends shoes, and he is saw in Beyonces and how she see's things then eventually the roles switch back and the audience realize how Beyonce acts is how her boyfriend treats her.

Imovie and Final Cut screen grabs.

Deconstruction of an Album Cover.

Beyonce's album is particularly interesting due to the fact that she has an alter ego, as she is known as 'Sasha Fierce' then also known as 'Beyonce'. The album cover shows Beyonce in a black and white contrast medium shot looking natural with her hands gracefully behind the back of her head with her hair brushed back off her face to reveal her flawless skin. Also no clothes are seen which possibly could be nudity which is another possible relation due to her being 'naked' meaning its her ' Sasha Fierce'. By being herself this could be a relationship to the title ' I am Sasha Fierce' and showing her audience who she really is.

The font style looks very thin,sharp and italic which suits the lyrics to Beyonce's songs on this actual album. The cover illustrates innocence,and her songs are who she is, the target audience could be aimed for people of any ages, and also any sex due to her image and lyrics. It is classified as a dual disc album; the first disc I Am… incorporates slow and mid-tempo R&B ballads and pop songs whilst the second disc Sasha Fierce, named after Beyoncé's alter ego, contains more uptempo danceable songs.

The back cover(to the left) shows Beyonce looking more ' Fierce' which can be related to ' Sasha Fierce'. She is striking a pose which can be seen as sharp movement and focused, this shows Beyonce in a different light to her audience due to the innocence of the front cover. The digi-pack of Beyonce's album of the inside sleeve (image above) includes an image of her in a tight leather suit, this is to appeal to her audience to help promote the album. The iconography portrays her as a strong, independant woman. Throughout the front cover, inside sleeve and back cover the main focus is of the images of Beyonce, with the writing shaped around her.