Adverts Analysis.

Magazine Adverts.

Typical features of an magazine advert would be an image possibly relating to the artist or whatever they are advertising, followed by the title in big text font then smaller text in different colours, sizes, and layouts with additional information. The purpose is to help promote what they are advertising.
I would categorize the adverts in front of me as being from different genres such as Jay Z being an R’n’B, Jamie T, Stereophonics, and the Fratellis – indie. The Beatles and Led Zepplin are from a much older genre background.




I have chose to deconstruct Jay-Z’s advert as part of my research for my music video I am analysing R’n’B. The advert is very clear and noticeable to the audience. As you can see the title of the artist is in big, bold and black font which will catch the readers eye, followed by the title of the album directly underneath the artist in normal font, and a smaller size font saying the date and other key information. I can tell that the potentional target audience is for an R’n’B genre in particular due to the images of different music objects used, and Jay-Z being a important artist to the R’n’B genre with his name being big, bold and at the very top of the advert. Jay-Z: Bluebrint 3 is the 11th studio album by rapper Jay-Z which was released 14th September 2009 in the UK. The advert is again an image of the album cover with details telling the audience the release dates of the album and also other crucial information such as the artists website.

The imagery used for the album cover is a pile of instruments which have been stuck together, such as trumpets, keyboards and guitars, which in some eyes could be an example of abstract modern art. It can also suggest to the audience that this artist is very versatile in the music they create. There are 3 red lines overlapping this image, which could be imagery to associate with loyalty or blood, and there are 3 because it is the 3rd blueprint album, meaning there would be previous Blueprint albums released. At the bottom of the advert, the name of the production company is given to advertise also. The two albums I have chosen are similar through imagery as they both are very artistic and imaginary, and would not be seen in the street for example. For Blueprint 3, I wouldn’t really categorise it as a stereotypical rap album cover, which is the genre it is, for example Lil Wayne's album is a picture of Lil Wayne in his vest top with baggy jeans and wearing his bling,and a gun which shows his association with guns and gang violence. The font used for the advert is very professional and easy to read, also it is easy to identify who the artist is and what the album is called.