Beyonce's album is particularly interesting due to the fact that she has an alter ego, as she is known as 'Sasha Fierce' then also known as 'Beyonce'. The album cover shows Beyonce in a black and white contrast medium shot looking natural with her hands gracefully behind the back of her head with her hair brushed back off her face to reveal her flawless skin. Also no clothes are seen which possibly could be nudity which is another possible relation due to her being 'naked' meaning its her ' Sasha Fierce'. By being herself this could be a relationship to the title ' I am Sasha Fierce' and showing her audience who she really is.
The font style looks very thin,sharp and italic which suits the lyrics to Beyonce's songs on this actual album. The cover illustrates innocence,and her songs are who she is, the target audience could be aimed for people of any ages, and also any sex due to her image and lyrics. It is classified as a dual disc album; the first disc I Am… incorporates slow and mid-tempo R&B ballads and pop songs whilst the second disc Sasha Fierce, named after Beyoncé's alter ego, contains more uptempo danceable songs.
The back cover(to the left) shows Beyonce looking more ' Fierce' which can be related to ' Sasha Fierce'. She is striking a pose which can be seen as sharp movement and focused, this shows Beyonce in a different light to her audience due to the innocence of the front cover. The digi-pack of Beyonce's album of the inside sleeve (image above) includes an image of her in a tight leather suit, this is to appeal to her audience to help promote the album. The iconography portrays her as a strong, independant woman. Throughout the front cover, inside sleeve and back cover the main focus is of the images of Beyonce, with the writing shaped around her.
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